Kudos
Parents indulge in life’s luxuries, so why shouldn’t their children? We believe luxurious comfort isn’t just a privilege; it’s something every child deserves to inherit.
PRINT/OOH
Partnerships
American SIDS Institute
Every year, over 2,000 babies pass away from SIDS. In October, Kudos will produce an LTO diaper design to raise awareness and donate the money to the American SIDS Institute.
Longchamp
The Longchamp bag is the official eco-conscious luxury bag of our target demographic. An eco-conscious diaper deserves to be carried in a bag that is too.
Social
#Momtok: TikTok’s mom hub for tips, tricks, vents, and vlogs. Kudos taps in with baby voiceovers and influencer-led diaper features.
The Little Mermaid and recently had her baby, Halo.
Known for her natural lifestyle, and has three young children.
TikTok Star who got notoriety due to being “fully conscious”.
By leveraging popular media personalities, we can effectively engage younger moms and enhance our brand's presence among Gen-Z families.
AD: Madeline Bartusch, Shannon Young