JNTO - Japanese National Tourism Organization
Luxury craftsmanship is admired worldwide, yet many overlook one of its greatest influences, Japan. We invite travelers to experience its unparalleled heritage firsthand as the real original.
PRINT/OOH
SOCIAL
Experiential
We're bringing Japanese craftsmanship to NYC, LA, and Chicago with pop-up workshops in custom shipping containers, featuring ramen-making, calligraphy, and indigo dyeing by renowned artisans—plus a QR code linking to Kayak for flights to Japan.
Calligraphy
Indigo Dyeing
Ramen Making
Experience a Sake Bar Takeover at Airport bars, where travelers can enjoy exclusive tastings, handcrafted cocktails, and rare pours from top breweries. Enjoy Japan’s rich sake culture before takeoff to sip, savor, and explore.
CW: Sean McGraw
AD: Madeline Bartusch